#ForeverProud is an annual TD project that celebrates and showcases TD’s longstanding support of LGBTQ2+ folks.
I was a part of a small team that created a public art installation in the plaza at the bank’s Toronto headquarters. Acting as the centrepiece for the nationwide concept, the initiative aimed to show support for LGBTQ2+ youth. For us, it was imperative to communicate that TD is a safe space for everyone––for all social identities, at any age.
The video below was posted by TD Canada’s LinkedIn channel, celebrating Pride Month and their employees around the installation. You can also find photos, concepts and production elements that were used in-branch to get customers to write messages of support for LGBTQ2+ youth accessing programs sponsored by TD Canada.